Beautiful Social Research Collaborative is a program offered within the Department of Communications and Media Studies at Saint Joseph's University. Through Beautiful Social, groups of students are able to collaborate with a local non-profit organization by assessing their communication practices, recommending strategies to create more impact, and creating a social media strategy to help promote the organization and their mission. Over the past fourteen years, Beautiful Social has engaged in 129 projects in new media and social web consultancy, training, professional writing, social media management, online survey design, web design, and web-based video free of charge.
Water is Life Kenya (WILK) is a non-profit based in Delaware.They strive to end the water crisis and help Kenyan families in need by providing clean water, empowering women, and aiding families to develop income through improved resource management. My group's goal when working with WILK was to develop a strategic social media plan in order to reach larger audiences, attract more supporters, spread their mission, and overall drive more donations.
AnaOno is the first ever for-profit organization that Beautiful Social has had the oppurtunity to work with. AnaOno is a lingerie company that produces lingerie products specifically for breast cancer survivors, previvors, and thrivers. The core of AnaOno is to empower those effected by breast cancer by expanding the lingerie market to be inclusive of all chest types. My group's goal was to create a TikTok strategy to help them reach a larger audience and spread their mission.